News Front, founded in 1957, is organised by the People's Daily and is the first ever comprehensive collection of academic journals in China. The main target readers are Chinese journalists, communicators, news researchers, journalism teachers and students, and journalism enthusiasts. Publications are both domestic to China and international...

The Chinese Weekly is the first simplified Chinese Newspaper published in the UK. Our target readers are among the new generation of Chinese immigrants with a high level of education and well-developed interest in news media. The Chinese Weekly adheres to the idea of ‘cultural confidence based on high quality reading’ and provides an excellent quality of newspaper for overseas Chinese...

Pembroke College, founded in 1347 by Marie de St Pol, is a constituent college of the University of Cambridge. The third oldest of the Cambridge colleges, it has over seven hundred students and fellows...

Established in 1990, Judge Business School was under the name of the Judge Institute of Management Studies, as a focus for management teaching and research in the University...

The China Global Media Summit is initiated and organised by the People’s Daily and the Chinese Weekly, sponsored by Cambridge Pembroke College and Cambridge Executive MBA at Cambridge Judge Business School. The Summit aims to provide a platform for Chinese mainstream media to develop collaborative links and exchanges among prominent Chinese and Western media organizations within the United Kingdom. the inaugural summit will be held in the United Kingdom in September, 2012.

With China’s rapid economic development and the ever-increasing demand for information, the increase in media revenue is equally substantial. China Central Television (CCTV) has exceeded £1.3 billion through their television advertising revenue alone in the year 2011.

Comparatively, the brand value of Guangzhou Daily, a subsidiary branch of Guangzhou Daily Newspaper Group, reached £1 billion in the same year.

However, the challenges for traditional media are also severe. The audience and usage of new media continues to grow rapidly, whilst other more traditional forms of media are witnessing a decline. In these changing times, Chinese media leaders are looking to embrace globalization and are breaking away from the limitations of operating solely within the domestic Chinese market...